AI-native tools for South African business.
We build software that understands how a business actually works — so the people running one can spend their time on the work, not on the admin around it.
What HUSL is
HUSL (Pty) Ltd is a South African company building AI-native business software. Not conventional tools with a chat window bolted on — products designed from the ground up around software that can reason about a real business: its customers, its stock, its money and its obligations.
Built for local reality
SARS-aware VAT handling, South African banking and payment rails, and WhatsApp as a first-class interface — because that is where South African business already happens.
Reasoning, not menus
Our products infer what you mean and decide what to do inside a real accounting model, rather than making you find the right form in the right sub-menu.
Real books underneath
Everything lands in a proper double-entry system with a full audit trail — the convenience is at the surface, never at the expense of what your accountant needs.
My Office Assistant (MOA)
MOA is a business assistant you talk to on WhatsApp. Describe what happened in your own words — an invoice to send, an expense you paid, stock that arrived — and MOA works out the correct action and records it properly, then answers back in plain language.
Talk to your business. No dashboards to learn, no fixed command list to memorise, and a real set of books behind it all.
MOA is a product of HUSL (Pty) Ltd.
“I paid the electrician R850 cash.”
“Invoice Thabo for 10 geysers at R4 200 each.” MOA books the expense against the right account, raises the invoice with VAT handled correctly, and sends it — from a WhatsApp message.
Contact
For product enquiries, partnerships, media or anything else — we read every message and reply to all of them.
- General & support
- info@husl.co.za
- Product
- myofficeassistant.co.za
- Registered office
- South Africa
- Company registration
- 2026/584856/07